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Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics
OBJECTIVES: The study explored whether television commercials change the perception of one's own dentofacial attractiveness and to identify if it is influenced by personality traits. MATERIALS AND METHODS: The sample included 83 participants, aged 19-27 years. The experimental group (N=42) watc...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7586892/ https://www.ncbi.nlm.nih.gov/pubmed/33132391 http://dx.doi.org/10.15644/asc54/3/6 |
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author | Laus, Iva Kovačević Pavičić, Daniela Brumini, Martina Perković, Vjera Pavlić, Andrej Špalj, Stjepan |
author_facet | Laus, Iva Kovačević Pavičić, Daniela Brumini, Martina Perković, Vjera Pavlić, Andrej Špalj, Stjepan |
author_sort | Laus, Iva |
collection | PubMed |
description | OBJECTIVES: The study explored whether television commercials change the perception of one's own dentofacial attractiveness and to identify if it is influenced by personality traits. MATERIALS AND METHODS: The sample included 83 participants, aged 19-27 years. The experimental group (N=42) watched commercials portraying famous young individuals with high smile esthetics, bright teeth and no visible malocclusions, while the control group (N=41) watched neutral commercials (without people or visible teeth). The perception of subjects` own orofacial esthetics and its psychosocial effects were assessed a month before the exposure and immediately after it. The subjects` malocclusion severity and personality characteristics (extraversion, conscientiousness, agreeableness, neuroticism, intellect, self-esteem and perfectionism) were assessed. RESULTS: In their second report, respondents were inclined to report less psychosocial impacts with small differences (ranging from 0-3 scalar points on average) and less significant in the active group compared to neutral group (2 out of 7 vs. 5 out of 7 aspects). Types of visual stimuli were a significant predictor only of changes pertaining to psychological impact of dental esthetics (p=0.045; r=0.221). The intellect moderated perception of smile esthetics, after having been exposed to commercials, accentuated beautiful smiles as a suppressor (ΔR(2)=0.076; p=0.005; total model R(2)=0.347; p=0.033). In subjects with higher cognitive abilities, an increase in the self-perceived malocclusion level induced a smaller decrease in psychological impact of dental esthetics as compared to those with lower intellect. CONCLUSION: Psychosocial influences of malocclusion are not stable and tend to decrease during time. However, the exposure to a high smile esthetic of other individuals can inhibit that process in persons with more severe malocclusion and higher cognitive abilities. |
format | Online Article Text |
id | pubmed-7586892 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association |
record_format | MEDLINE/PubMed |
spelling | pubmed-75868922020-10-30 Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics Laus, Iva Kovačević Pavičić, Daniela Brumini, Martina Perković, Vjera Pavlić, Andrej Špalj, Stjepan Acta Stomatol Croat Original Scientific Papers OBJECTIVES: The study explored whether television commercials change the perception of one's own dentofacial attractiveness and to identify if it is influenced by personality traits. MATERIALS AND METHODS: The sample included 83 participants, aged 19-27 years. The experimental group (N=42) watched commercials portraying famous young individuals with high smile esthetics, bright teeth and no visible malocclusions, while the control group (N=41) watched neutral commercials (without people or visible teeth). The perception of subjects` own orofacial esthetics and its psychosocial effects were assessed a month before the exposure and immediately after it. The subjects` malocclusion severity and personality characteristics (extraversion, conscientiousness, agreeableness, neuroticism, intellect, self-esteem and perfectionism) were assessed. RESULTS: In their second report, respondents were inclined to report less psychosocial impacts with small differences (ranging from 0-3 scalar points on average) and less significant in the active group compared to neutral group (2 out of 7 vs. 5 out of 7 aspects). Types of visual stimuli were a significant predictor only of changes pertaining to psychological impact of dental esthetics (p=0.045; r=0.221). The intellect moderated perception of smile esthetics, after having been exposed to commercials, accentuated beautiful smiles as a suppressor (ΔR(2)=0.076; p=0.005; total model R(2)=0.347; p=0.033). In subjects with higher cognitive abilities, an increase in the self-perceived malocclusion level induced a smaller decrease in psychological impact of dental esthetics as compared to those with lower intellect. CONCLUSION: Psychosocial influences of malocclusion are not stable and tend to decrease during time. However, the exposure to a high smile esthetic of other individuals can inhibit that process in persons with more severe malocclusion and higher cognitive abilities. University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association 2020-09 /pmc/articles/PMC7586892/ /pubmed/33132391 http://dx.doi.org/10.15644/asc54/3/6 Text en http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial No Derivatives (CC BY-NC-ND) 4.0 License. |
spellingShingle | Original Scientific Papers Laus, Iva Kovačević Pavičić, Daniela Brumini, Martina Perković, Vjera Pavlić, Andrej Špalj, Stjepan Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics |
title | Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics |
title_full | Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics |
title_fullStr | Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics |
title_full_unstemmed | Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics |
title_short | Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics |
title_sort | effects of visual stimuli from media on the perception of dentofacial esthetics |
topic | Original Scientific Papers |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7586892/ https://www.ncbi.nlm.nih.gov/pubmed/33132391 http://dx.doi.org/10.15644/asc54/3/6 |
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