Cargando…

Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics

OBJECTIVES: The study explored whether television commercials change the perception of one's own dentofacial attractiveness and to identify if it is influenced by personality traits. MATERIALS AND METHODS: The sample included 83 participants, aged 19-27 years. The experimental group (N=42) watc...

Descripción completa

Detalles Bibliográficos
Autores principales: Laus, Iva, Kovačević Pavičić, Daniela, Brumini, Martina, Perković, Vjera, Pavlić, Andrej, Špalj, Stjepan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7586892/
https://www.ncbi.nlm.nih.gov/pubmed/33132391
http://dx.doi.org/10.15644/asc54/3/6
_version_ 1783600080745398272
author Laus, Iva
Kovačević Pavičić, Daniela
Brumini, Martina
Perković, Vjera
Pavlić, Andrej
Špalj, Stjepan
author_facet Laus, Iva
Kovačević Pavičić, Daniela
Brumini, Martina
Perković, Vjera
Pavlić, Andrej
Špalj, Stjepan
author_sort Laus, Iva
collection PubMed
description OBJECTIVES: The study explored whether television commercials change the perception of one's own dentofacial attractiveness and to identify if it is influenced by personality traits. MATERIALS AND METHODS: The sample included 83 participants, aged 19-27 years. The experimental group (N=42) watched commercials portraying famous young individuals with high smile esthetics, bright teeth and no visible malocclusions, while the control group (N=41) watched neutral commercials (without people or visible teeth). The perception of subjects` own orofacial esthetics and its psychosocial effects were assessed a month before the exposure and immediately after it. The subjects` malocclusion severity and personality characteristics (extraversion, conscientiousness, agreeableness, neuroticism, intellect, self-esteem and perfectionism) were assessed. RESULTS: In their second report, respondents were inclined to report less psychosocial impacts with small differences (ranging from 0-3 scalar points on average) and less significant in the active group compared to neutral group (2 out of 7 vs. 5 out of 7 aspects). Types of visual stimuli were a significant predictor only of changes pertaining to psychological impact of dental esthetics (p=0.045; r=0.221). The intellect moderated perception of smile esthetics, after having been exposed to commercials, accentuated beautiful smiles as a suppressor (ΔR(2)=0.076; p=0.005; total model R(2)=0.347; p=0.033). In subjects with higher cognitive abilities, an increase in the self-perceived malocclusion level induced a smaller decrease in psychological impact of dental esthetics as compared to those with lower intellect. CONCLUSION: Psychosocial influences of malocclusion are not stable and tend to decrease during time. However, the exposure to a high smile esthetic of other individuals can inhibit that process in persons with more severe malocclusion and higher cognitive abilities.
format Online
Article
Text
id pubmed-7586892
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association
record_format MEDLINE/PubMed
spelling pubmed-75868922020-10-30 Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics Laus, Iva Kovačević Pavičić, Daniela Brumini, Martina Perković, Vjera Pavlić, Andrej Špalj, Stjepan Acta Stomatol Croat Original Scientific Papers OBJECTIVES: The study explored whether television commercials change the perception of one's own dentofacial attractiveness and to identify if it is influenced by personality traits. MATERIALS AND METHODS: The sample included 83 participants, aged 19-27 years. The experimental group (N=42) watched commercials portraying famous young individuals with high smile esthetics, bright teeth and no visible malocclusions, while the control group (N=41) watched neutral commercials (without people or visible teeth). The perception of subjects` own orofacial esthetics and its psychosocial effects were assessed a month before the exposure and immediately after it. The subjects` malocclusion severity and personality characteristics (extraversion, conscientiousness, agreeableness, neuroticism, intellect, self-esteem and perfectionism) were assessed. RESULTS: In their second report, respondents were inclined to report less psychosocial impacts with small differences (ranging from 0-3 scalar points on average) and less significant in the active group compared to neutral group (2 out of 7 vs. 5 out of 7 aspects). Types of visual stimuli were a significant predictor only of changes pertaining to psychological impact of dental esthetics (p=0.045; r=0.221). The intellect moderated perception of smile esthetics, after having been exposed to commercials, accentuated beautiful smiles as a suppressor (ΔR(2)=0.076; p=0.005; total model R(2)=0.347; p=0.033). In subjects with higher cognitive abilities, an increase in the self-perceived malocclusion level induced a smaller decrease in psychological impact of dental esthetics as compared to those with lower intellect. CONCLUSION: Psychosocial influences of malocclusion are not stable and tend to decrease during time. However, the exposure to a high smile esthetic of other individuals can inhibit that process in persons with more severe malocclusion and higher cognitive abilities. University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association 2020-09 /pmc/articles/PMC7586892/ /pubmed/33132391 http://dx.doi.org/10.15644/asc54/3/6 Text en http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial No Derivatives (CC BY-NC-ND) 4.0 License.
spellingShingle Original Scientific Papers
Laus, Iva
Kovačević Pavičić, Daniela
Brumini, Martina
Perković, Vjera
Pavlić, Andrej
Špalj, Stjepan
Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics
title Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics
title_full Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics
title_fullStr Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics
title_full_unstemmed Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics
title_short Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics
title_sort effects of visual stimuli from media on the perception of dentofacial esthetics
topic Original Scientific Papers
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7586892/
https://www.ncbi.nlm.nih.gov/pubmed/33132391
http://dx.doi.org/10.15644/asc54/3/6
work_keys_str_mv AT lausiva effectsofvisualstimulifrommediaontheperceptionofdentofacialesthetics
AT kovacevicpavicicdaniela effectsofvisualstimulifrommediaontheperceptionofdentofacialesthetics
AT bruminimartina effectsofvisualstimulifrommediaontheperceptionofdentofacialesthetics
AT perkovicvjera effectsofvisualstimulifrommediaontheperceptionofdentofacialesthetics
AT pavlicandrej effectsofvisualstimulifrommediaontheperceptionofdentofacialesthetics
AT spaljstjepan effectsofvisualstimulifrommediaontheperceptionofdentofacialesthetics