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The changing role of marketing: transformed propositions, processes and partnerships
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7587521/ http://dx.doi.org/10.1007/s13162-020-00179-4 |
| _version_ | 1783600189549838336 |
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| author | Storbacka, Kaj Moser, Ted |
| author_facet | Storbacka, Kaj Moser, Ted |
| author_sort | Storbacka, Kaj |
| collection | PubMed |
| description | |
| format | Online Article Text |
| id | pubmed-7587521 |
| institution | National Center for Biotechnology Information |
| language | English |
| publishDate | 2020 |
| publisher | Springer US |
| record_format | MEDLINE/PubMed |
| spelling | pubmed-75875212020-10-27 The changing role of marketing: transformed propositions, processes and partnerships Storbacka, Kaj Moser, Ted AMS Rev Theory/Conceptual Springer US 2020-10-26 2020 /pmc/articles/PMC7587521/ http://dx.doi.org/10.1007/s13162-020-00179-4 Text en © The Author(s) 2020 https://creativecommons.org/licenses/by/4.0/Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
| spellingShingle | Theory/Conceptual Storbacka, Kaj Moser, Ted The changing role of marketing: transformed propositions, processes and partnerships |
| title | The changing role of marketing: transformed propositions, processes and partnerships |
| title_full | The changing role of marketing: transformed propositions, processes and partnerships |
| title_fullStr | The changing role of marketing: transformed propositions, processes and partnerships |
| title_full_unstemmed | The changing role of marketing: transformed propositions, processes and partnerships |
| title_short | The changing role of marketing: transformed propositions, processes and partnerships |
| title_sort | changing role of marketing: transformed propositions, processes and partnerships |
| topic | Theory/Conceptual |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7587521/ http://dx.doi.org/10.1007/s13162-020-00179-4 |
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