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The changing role of marketing: transformed propositions, processes and partnerships

Detalles Bibliográficos
Autores principales:	Storbacka, Kaj, Moser, Ted
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2020
Materias:	Theory/Conceptual
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7587521/ http://dx.doi.org/10.1007/s13162-020-00179-4

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