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Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study

Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral researches. In this study Event Rated Potentials technique helped to examine the neural mechanism of message framing effect on self-conscious emotions of pride and...

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Detalles Bibliográficos
Autores principales:	Zubair, Muhammad, Iqbal, Sidra, Usman, Sardar Muhammad, Awais, Muhammad, Wang, Ruining, Wang, Xiaoyi
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Nature Publishing Group UK 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7591878/ https://www.ncbi.nlm.nih.gov/pubmed/33110155 http://dx.doi.org/10.1038/s41598-020-75343-8

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