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A machine learning approach to the digitalization of bank customers: Evidence from random and causal forests
Understanding the digital jump of bank customers is key to design strategies to bring on board and keep online users, as well as to explain the increasing competition from new providers of financial services (such as BigTech and FinTech). This paper employs a machine learning approach to examine the...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7593085/ https://www.ncbi.nlm.nih.gov/pubmed/33112894 http://dx.doi.org/10.1371/journal.pone.0240362 |