Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand

This study investigates self-governance within business-to-business (B2B) in the digital knowledge economy. To do so, we elicit the engagement of healthcare professionals (HCPs) and medical science liaisons (MSLs) with “for-profit social media technology” (FPSMT) in e-detailing. Using data from 23 i...

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Detalles Bibliográficos
Autores principales: de Kervenoael, Ronan, Schwob, Alexandre, Manson, Inci Toral, Ratana, Chatlada
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2020
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7597422/
http://dx.doi.org/10.1057/s41291-020-00141-z

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7597422/
http://dx.doi.org/10.1057/s41291-020-00141-z

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