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Willingness to pay for whole turkey attributes during Thanksgiving holiday shopping in the United States

Although whole turkeys served at Thanksgiving are the ubiquitous kickoffs to the US winter holiday season, much remains unknown about shopping behaviors for holiday food items. Given the once-a-year purchase of the whole turkey for most households, collecting data about demand and preferences necess...

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Detalles Bibliográficos
Autores principales:	Bir, Courtney L., Olynk Widmar, Nicole J., Davis, Melissa K., Erasmus, Marisa A., Zuelly, Stacy
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2020
Materias:	Processing and Products
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7597454/ https://www.ncbi.nlm.nih.gov/pubmed/32359617 http://dx.doi.org/10.1016/j.psj.2019.12.047

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