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“Bringing you the best”: John Player & Sons, Cricket, and the Politics of Tobacco Sport Sponsorship in Britain, 1969-1986
This article explores some of the marketing strategies associated with the British tobacco industry’s sponsorship of sport during the 1960s and 1970s. It focuses on the British cigarette and tobacco manufacturer John Player & Sons and the firm’s pioneering initiative to sponsor one-day cricket,...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7614717/ https://www.ncbi.nlm.nih.gov/pubmed/37405194 http://dx.doi.org/10.1163/26667711-bja10022 |