Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook

This commentary presents a dissenting point of view on some of Key et al.’s (AMS Review, 2020) observations concerning the relevance and rigor of scholarly research in marketing, impact of scholarly research in marketing on research in other disciplines, and influence of the marketing function in fi...

Descripción completa

Detalles Bibliográficos
Autor principal: Varadarajan, Rajan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2020
Materias:
Commentary
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7643090/
http://dx.doi.org/10.1007/s13162-020-00180-x
_version_ 1783606208296386560
author Varadarajan, Rajan
author_facet Varadarajan, Rajan
author_sort Varadarajan, Rajan
collection PubMed
description This commentary presents a dissenting point of view on some of Key et al.’s (AMS Review, 2020) observations concerning the relevance and rigor of scholarly research in marketing, impact of scholarly research in marketing on research in other disciplines, and influence of the marketing function in firms at the top management level.
format Online
Article
Text
id pubmed-7643090
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher Springer US
record_format MEDLINE/PubMed
spelling pubmed-76430902020-11-05 Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook Varadarajan, Rajan AMS Rev Commentary This commentary presents a dissenting point of view on some of Key et al.’s (AMS Review, 2020) observations concerning the relevance and rigor of scholarly research in marketing, impact of scholarly research in marketing on research in other disciplines, and influence of the marketing function in firms at the top management level. Springer US 2020-11-05 2020 /pmc/articles/PMC7643090/ http://dx.doi.org/10.1007/s13162-020-00180-x Text en © Academy of Marketing Science 2020 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Commentary
Varadarajan, Rajan
Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
title Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
title_full Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
title_fullStr Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
title_full_unstemmed Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
title_short Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
title_sort relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
topic Commentary
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7643090/
http://dx.doi.org/10.1007/s13162-020-00180-x
work_keys_str_mv AT varadarajanrajan relevancerigorandimpactofscholarlyresearchinmarketingstateofthedisciplineandoutlook

Ejemplares similares