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Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic

When people are confronted with health proposals during the coronavirus disease 2019 (COVID-19) pandemic, it has been suggested that fear of COVID-19 can serve protective functions and ensure public health compliance. However, health proposal repetition and its perceived efficacy also influence the...

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Autores principales: Yang, Jingwen, Wu, Xue, Sasaki, Kyoshiro, Yamada, Yuki
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PeerJ Inc. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7643556/
https://www.ncbi.nlm.nih.gov/pubmed/33194449
http://dx.doi.org/10.7717/peerj.10318
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author Yang, Jingwen
Wu, Xue
Sasaki, Kyoshiro
Yamada, Yuki
author_facet Yang, Jingwen
Wu, Xue
Sasaki, Kyoshiro
Yamada, Yuki
author_sort Yang, Jingwen
collection PubMed
description When people are confronted with health proposals during the coronavirus disease 2019 (COVID-19) pandemic, it has been suggested that fear of COVID-19 can serve protective functions and ensure public health compliance. However, health proposal repetition and its perceived efficacy also influence the behavior intention toward the proposal, which has not yet been confirmed in the COVID-19 context. The present study aims to examine whether the extended parallel process model (EPPM) can be generalized to a naturalistic context like the COVID-19 pandemic. Additionally, we will explore how repetition of a health proposal is involved with the EPPM. In this study, two groups of participants are exposed to the same health proposal related to COVID-19, where one group is exposed once and another group twice. They then fill out a questionnaire consisting of items concerning behavior intention and adapted from the Risk Behavior Diagnosis Scale. Structural equation modeling will be used to determine the multivariate associations between the variables. We predict that repetition of the health proposal will associate with response efficacy (i.e., a belief about the effectiveness of the health proposal in deterring the threat) and perceived susceptibility (i.e., a belief about the risk of experiencing the threat). It is also predicted that following the EPPM, behavior intention will associate with both perceived efficacy of the health proposal, which will underlie response efficacy, and perceived threat of COVID-19, which will underlie perceived susceptibility. We will discuss the process, based on the model, where health message repetition affects behavior intention during the COVID-19 pandemic.
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spelling pubmed-76435562020-11-12 Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic Yang, Jingwen Wu, Xue Sasaki, Kyoshiro Yamada, Yuki PeerJ Psychiatry and Psychology When people are confronted with health proposals during the coronavirus disease 2019 (COVID-19) pandemic, it has been suggested that fear of COVID-19 can serve protective functions and ensure public health compliance. However, health proposal repetition and its perceived efficacy also influence the behavior intention toward the proposal, which has not yet been confirmed in the COVID-19 context. The present study aims to examine whether the extended parallel process model (EPPM) can be generalized to a naturalistic context like the COVID-19 pandemic. Additionally, we will explore how repetition of a health proposal is involved with the EPPM. In this study, two groups of participants are exposed to the same health proposal related to COVID-19, where one group is exposed once and another group twice. They then fill out a questionnaire consisting of items concerning behavior intention and adapted from the Risk Behavior Diagnosis Scale. Structural equation modeling will be used to determine the multivariate associations between the variables. We predict that repetition of the health proposal will associate with response efficacy (i.e., a belief about the effectiveness of the health proposal in deterring the threat) and perceived susceptibility (i.e., a belief about the risk of experiencing the threat). It is also predicted that following the EPPM, behavior intention will associate with both perceived efficacy of the health proposal, which will underlie response efficacy, and perceived threat of COVID-19, which will underlie perceived susceptibility. We will discuss the process, based on the model, where health message repetition affects behavior intention during the COVID-19 pandemic. PeerJ Inc. 2020-11-02 /pmc/articles/PMC7643556/ /pubmed/33194449 http://dx.doi.org/10.7717/peerj.10318 Text en © 2020 Yang et al. https://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (PeerJ) and either DOI or URL of the article must be cited.
spellingShingle Psychiatry and Psychology
Yang, Jingwen
Wu, Xue
Sasaki, Kyoshiro
Yamada, Yuki
Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic
title Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic
title_full Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic
title_fullStr Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic
title_full_unstemmed Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic
title_short Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic
title_sort changing health compliance through message repetition based on the extended parallel process model in the covid-19 pandemic
topic Psychiatry and Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7643556/
https://www.ncbi.nlm.nih.gov/pubmed/33194449
http://dx.doi.org/10.7717/peerj.10318
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