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Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel
The purpose of this article is to explore and discuss the role of the growing sport-tech ecosystem and the branding of Israel as a start-up nation in the country’s sports diplomacy. When analysing Israel’s deteriorating image, scholars and practitioners recommended to focus the country’s branding an...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Palgrave Macmillan UK
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7653986/ http://dx.doi.org/10.1057/s41254-020-00191-2 |