Cargando…

Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

BACKGROUND: Most studies on social influencer marketing techniques have focused on the promotion of unhealthy foods whereas little is known about the promotion of healthier foods. The present experimental study investigated whether a popular real versus fictitious fit influencer is more successful i...

Descripción completa

Detalles Bibliográficos
Autores principales:	Folkvord, Frans, Roes, Elze, Bevelander, Kirsten
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2020
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7654141/ https://www.ncbi.nlm.nih.gov/pubmed/33167953 http://dx.doi.org/10.1186/s12889-020-09779-y

Ejemplares similares

The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude
por: Chen, Yu-Shan, et al.
Publicado: (2020)

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
por: Kim, Naeun Lauren, et al.
Publicado: (2021)

Fictitious Catalogues of Medical Students
Publicado: (1846)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
por: Bian, Weijun, et al.
Publicado: (2022)

The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention
por: Theben, Alexandra, et al.
Publicado: (2020)

The Effect of Brand Internationalization Strategy on Domestic Consumers’ Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective
por: Zhang, Shaoqing, et al.
Publicado: (2022)

Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
por: Boubker, Omar, et al.
Publicado: (2020)

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
por: Wang, Pengji, et al.
Publicado: (2021)

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge
por: Siyal, Saeed, et al.
Publicado: (2021)

Attitude and Purchase Intention to Generic Drugs
por: Arcaro, Ricardo, et al.
Publicado: (2021)

Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention
por: Hsiu-Ying Kao, Grace, et al.
Publicado: (2020)

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
por: Jia, Xinzhong, et al.
Publicado: (2022)

More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands
por: Hu, Tingyun, et al.
Publicado: (2020)

Fake physics: spoofs, hoaxes and fictitious science
por: May, Andrew
Publicado: (2019)

TAO-DFT fictitious temperature made simple
por: Chen, Bo-Jyun, et al.
Publicado: (2022)

Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
por: Xue, Jianping, et al.
Publicado: (2020)

Determinants of Consumers’ Trust in Biotech Brands and Purchase Intentions towards the Cord Blood Products
por: Chen, Shih-Wei, et al.
Publicado: (2021)

Predicting young Chinese consumers’ intentions to purchase Western brands: Structural model analysis
por: Long, Fei, et al.
Publicado: (2022)

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
por: Lili, Zhai, et al.
Publicado: (2022)

Examining influencer compliance with advertising regulations in branded vaping content on Instagram
por: Silver, Nathan A., et al.
Publicado: (2023)

Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression
por: Tong, Zelin, et al.
Publicado: (2020)

How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust
por: Ling, Shuai, et al.
Publicado: (2023)

#Ophthalmology: Popular ophthalmology hashtags as an educational source for ophthalmologists, an Instagram study
por: Tıskaoğlu, Nesime Setge, et al.
Publicado: (2022)

Instagram power: build your brand and reach more customers with visual influence
por: Miles, Jason
Publicado: (2019)

The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs
por: Aufegger, Lisa, et al.
Publicado: (2021)

Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China
por: Gong, Jiankun, et al.
Publicado: (2022)

An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention
por: Hsiao, Chun-Hua, et al.
Publicado: (2021)

The Impact Imposed by Brand Elements of Enterprises on the Purchase Intention of Consumers—With Experience Value Taken as the Intermediary Variable
por: Zong, Yi, et al.
Publicado: (2022)

Imagining fictitious and future experiences: Evidence from developmental amnesia
por: Maguire, Eleanor A., et al.
Publicado: (2010)

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
por: Levin, Aron
Publicado: (2019)

To Buy or Not to Buy? Consumer Attitudes and Purchase Intentions for Suboptimal Food
por: Wong, Song-Lin, et al.
Publicado: (2018)

Brand Awareness via Online Media: An Evidence Using Instagram Medium with Statistical Analysis
por: Yantian, Mi, et al.
Publicado: (2022)

E-cigarette brands and social media influencers on Instagram: a social network analysis
por: Vassey, Julia, et al.
Publicado: (2023)

Commentary: #Ophthalmology: Popular ophthalmology hashtags as an educational source for ophthalmologists, an Instagram study
por: Maskati, Quresh
Publicado: (2022)

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
por: Pérez-Villarreal, Héctor Hugo, et al.
Publicado: (2019)

Factors Influencing the Purchase Intention for Online Health Popular Science Information Based on the Health Belief Model
por: Liu, Jingfang, et al.
Publicado: (2023)

Absinthism: a fictitious 19th century syndrome with present impact
por: Padosch, Stephan A, et al.
Publicado: (2006)

Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
por: Liu, Dawei, et al.
Publicado: (2022)

Identifying Electronic Nicotine Delivery System Brands and Flavors on Instagram: Natural Language Processing Analysis
por: Chew, Rob, et al.
Publicado: (2022)

Nutrition-Related Information on Instagram: A Content Analysis of Posts by Popular Australian Accounts
por: Denniss, Emily, et al.
Publicado: (2023)

Cannot write session to /tmp/vufind_sessions/sess_h7bkjhe4lsckj1qrj89l3r5naj