Understanding the Extent of Adolescents’ Willingness to Engage With Food and Beverage Companies’ Instagram Accounts: Experimental Survey Study

BACKGROUND: Social media platforms have created a new advertising frontier, yet little is known about the extent to which this interactive form of advertising shapes adolescents’ online relationships with unhealthy food brands. OBJECTIVE: We aimed to understand the extent to which adolescents’ prefe...

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Detalles Bibliográficos
Autores principales: Lutfeali, Samina, Ward, Tisheya, Greene, Tenay, Arshonsky, Josh, Seixas, Azizi, Dalton, Madeline, Bragg, Marie A
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7655467/
https://www.ncbi.nlm.nih.gov/pubmed/33107836
http://dx.doi.org/10.2196/20336

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