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Le marketing social et les nudges, les outils efficaces du changement de comportement
Numerous social and health problems need people changing their behaviours for the better. Information and unction are often not effective to make people change their behaviours. Social marketing and nudges offer complementary alternatives based on rigourous methods and reflection from social science...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Published by Elsevier Masson SAS on behalf of Société française de nutrition.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7657936/ http://dx.doi.org/10.1016/j.cnd.2020.10.003 |
| Sumario: | Numerous social and health problems need people changing their behaviours for the better. Information and unction are often not effective to make people change their behaviours. Social marketing and nudges offer complementary alternatives based on rigourous methods and reflection from social sciences. |
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