Le marketing social et les nudges, les outils efficaces du changement de comportement

Numerous social and health problems need people changing their behaviours for the better. Information and unction are often not effective to make people change their behaviours. Social marketing and nudges offer complementary alternatives based on rigourous methods and reflection from social science...

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Detalles Bibliográficos
Autores principales: Gurviez, Patricia, Raffin, Sandrine
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier Masson SAS on behalf of Société française de nutrition. 2021
Materias:
Prévention Santé Publique
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7657936/
http://dx.doi.org/10.1016/j.cnd.2020.10.003
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author Gurviez, Patricia
Raffin, Sandrine
author_facet Gurviez, Patricia
Raffin, Sandrine
author_sort Gurviez, Patricia
collection PubMed
description Numerous social and health problems need people changing their behaviours for the better. Information and unction are often not effective to make people change their behaviours. Social marketing and nudges offer complementary alternatives based on rigourous methods and reflection from social sciences.
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spelling pubmed-76579362020-11-12 Le marketing social et les nudges, les outils efficaces du changement de comportement Gurviez, Patricia Raffin, Sandrine Cahiers De Nutrition et De Diététique Prévention Santé Publique Numerous social and health problems need people changing their behaviours for the better. Information and unction are often not effective to make people change their behaviours. Social marketing and nudges offer complementary alternatives based on rigourous methods and reflection from social sciences. Published by Elsevier Masson SAS on behalf of Société française de nutrition. 2021-02 2020-11-12 /pmc/articles/PMC7657936/ http://dx.doi.org/10.1016/j.cnd.2020.10.003 Text en © 2020 Published by Elsevier Masson SAS on behalf of Société française de nutrition. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Prévention Santé Publique
Gurviez, Patricia
Raffin, Sandrine
Le marketing social et les nudges, les outils efficaces du changement de comportement
title Le marketing social et les nudges, les outils efficaces du changement de comportement
title_full Le marketing social et les nudges, les outils efficaces du changement de comportement
title_fullStr Le marketing social et les nudges, les outils efficaces du changement de comportement
title_full_unstemmed Le marketing social et les nudges, les outils efficaces du changement de comportement
title_short Le marketing social et les nudges, les outils efficaces du changement de comportement
title_sort le marketing social et les nudges, les outils efficaces du changement de comportement
topic Prévention Santé Publique
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7657936/
http://dx.doi.org/10.1016/j.cnd.2020.10.003
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