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A theory of multiformat communication: mechanisms, dynamics, and strategies

Extant communication theories predate the explosion of digital formats and technological advances such as virtual reality, which likely explains their predominant focus on traditional and format-level (e.g., face-to-face, email) rather than digital or characteristic-level (e.g., visual cues, synchro...

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Detalles Bibliográficos
Autores principales: Moffett, Jordan W., Folse, Judith Anne Garretson, Palmatier, Robert W.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7658432/
https://www.ncbi.nlm.nih.gov/pubmed/33199929
http://dx.doi.org/10.1007/s11747-020-00750-2

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