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A theory of multiformat communication: mechanisms, dynamics, and strategies
Extant communication theories predate the explosion of digital formats and technological advances such as virtual reality, which likely explains their predominant focus on traditional and format-level (e.g., face-to-face, email) rather than digital or characteristic-level (e.g., visual cues, synchro...
Autores principales: | Moffett, Jordan W., Folse, Judith Anne Garretson, Palmatier, Robert W. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7658432/ https://www.ncbi.nlm.nih.gov/pubmed/33199929 http://dx.doi.org/10.1007/s11747-020-00750-2 |
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