Cargando…
Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product
The heated tobacco product (HTP) IQOS was authorized for sale in the US in 2019. We investigated how young adults with experience using multiple tobacco products reacted to, perceived, and developed interest in IQOS, informing policies that might prevent HTPs from becoming ubiquitous. We used a nove...
Autores principales: | , , , , , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2020
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7662359/ https://www.ncbi.nlm.nih.gov/pubmed/33153143 http://dx.doi.org/10.3390/ijerph17218108 |
_version_ | 1783609381901828096 |
---|---|
author | Kim, Minji Watkins, Shannon Lea Koester, Kimberly A. Mock, Jeremiah Kim, Hyunjin Cindy Olson, Sarah Harvanko, Arit Michael Ling, Pamela M. |
author_facet | Kim, Minji Watkins, Shannon Lea Koester, Kimberly A. Mock, Jeremiah Kim, Hyunjin Cindy Olson, Sarah Harvanko, Arit Michael Ling, Pamela M. |
author_sort | Kim, Minji |
collection | PubMed |
description | The heated tobacco product (HTP) IQOS was authorized for sale in the US in 2019. We investigated how young adults with experience using multiple tobacco products reacted to, perceived, and developed interest in IQOS, informing policies that might prevent HTPs from becoming ubiquitous. We used a novel qualitative method in which 33 young adult tobacco users in California (fall 2019) “unboxed” an IQOS device, tobacco sticks, and marketing materials and narrated their impressions and opinions. We conducted content and thematic analyses of participants’ reactions, sensory experiences, and interest. Multiple attributes influenced appeal for participants, including sleek electronic design, novel technology, perceived harmfulness, complexity, and high cost. The “no smoke” claim and heating technology suggested that smoking IQOS was safer than smoking cigarettes. Public health programs should closely monitor HTP marketing and uptake, particularly as “reduced exposure” claims were authorized in July 2020. Evidence-based regulations (e.g., requiring plain packaging for tobacco sticks), actions addressing IQOS’ unique attributes (e.g., regulating device packaging to reduce high-tech appeal), and public education might help to counter the appeal generated by potentially misleading IQOS marketing tactics. |
format | Online Article Text |
id | pubmed-7662359 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-76623592020-11-14 Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product Kim, Minji Watkins, Shannon Lea Koester, Kimberly A. Mock, Jeremiah Kim, Hyunjin Cindy Olson, Sarah Harvanko, Arit Michael Ling, Pamela M. Int J Environ Res Public Health Article The heated tobacco product (HTP) IQOS was authorized for sale in the US in 2019. We investigated how young adults with experience using multiple tobacco products reacted to, perceived, and developed interest in IQOS, informing policies that might prevent HTPs from becoming ubiquitous. We used a novel qualitative method in which 33 young adult tobacco users in California (fall 2019) “unboxed” an IQOS device, tobacco sticks, and marketing materials and narrated their impressions and opinions. We conducted content and thematic analyses of participants’ reactions, sensory experiences, and interest. Multiple attributes influenced appeal for participants, including sleek electronic design, novel technology, perceived harmfulness, complexity, and high cost. The “no smoke” claim and heating technology suggested that smoking IQOS was safer than smoking cigarettes. Public health programs should closely monitor HTP marketing and uptake, particularly as “reduced exposure” claims were authorized in July 2020. Evidence-based regulations (e.g., requiring plain packaging for tobacco sticks), actions addressing IQOS’ unique attributes (e.g., regulating device packaging to reduce high-tech appeal), and public education might help to counter the appeal generated by potentially misleading IQOS marketing tactics. MDPI 2020-11-03 2020-11 /pmc/articles/PMC7662359/ /pubmed/33153143 http://dx.doi.org/10.3390/ijerph17218108 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Kim, Minji Watkins, Shannon Lea Koester, Kimberly A. Mock, Jeremiah Kim, Hyunjin Cindy Olson, Sarah Harvanko, Arit Michael Ling, Pamela M. Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product |
title | Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product |
title_full | Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product |
title_fullStr | Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product |
title_full_unstemmed | Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product |
title_short | Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product |
title_sort | unboxed: us young adult tobacco users’ responses to a new heated tobacco product |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7662359/ https://www.ncbi.nlm.nih.gov/pubmed/33153143 http://dx.doi.org/10.3390/ijerph17218108 |
work_keys_str_mv | AT kimminji unboxedusyoungadulttobaccousersresponsestoanewheatedtobaccoproduct AT watkinsshannonlea unboxedusyoungadulttobaccousersresponsestoanewheatedtobaccoproduct AT koesterkimberlya unboxedusyoungadulttobaccousersresponsestoanewheatedtobaccoproduct AT mockjeremiah unboxedusyoungadulttobaccousersresponsestoanewheatedtobaccoproduct AT kimhyunjincindy unboxedusyoungadulttobaccousersresponsestoanewheatedtobaccoproduct AT olsonsarah unboxedusyoungadulttobaccousersresponsestoanewheatedtobaccoproduct AT harvankoaritmichael unboxedusyoungadulttobaccousersresponsestoanewheatedtobaccoproduct AT lingpamelam unboxedusyoungadulttobaccousersresponsestoanewheatedtobaccoproduct |