“Follow the Whistle: Physical Activity Is Calling You”: Evaluation of Implementation and Impact of a Portuguese Nationwide Mass Media Campaign to Promote Physical Activity

To raise perceived capability (C), opportunity (O) and motivation (M) for physical activity (PA) behaviour (B) among adults, the Portuguese Directorate-General of Health developed a mass media campaign named “Follow the Whistle”, based on behaviour change theory and social marketing principles. Comp...

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Detalles Bibliográficos
Autores principales: Silva, Marlene Nunes, Godinho, Cristina, Salavisa, Marta, Owen, Katherine, Santos, Rute, Silva, Catarina Santos, Mendes, Romeu, Teixeira, Pedro J., Freitas, Graça, Bauman, Adrian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7663013/
https://www.ncbi.nlm.nih.gov/pubmed/33147704
http://dx.doi.org/10.3390/ijerph17218062

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