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The Impact of Perceived Risk on Consumers’ Cross-Platform Buying Behavior
In recent years, social application with shopping has become an indispensable activity in people’s daily lives. A number of previous studies have investigated various risks in online shopping and consumer’s belief. However, few scholars paid more attention to buying behavior, especially on consumer’...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7673429/ https://www.ncbi.nlm.nih.gov/pubmed/33250830 http://dx.doi.org/10.3389/fpsyg.2020.592246 |