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Transparent Windows on Food Packaging Do Not Always Capture Attention and Increase Purchase Intention

Transparent windows on food packaging can effectively highlight the actual food inside. The present study examined whether food packaging with transparent windows (relative to packaging with food‐ and non-food graphic windows in the same position and of the same size) has more advantages in capturin...

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Detalles Bibliográficos
Autores principales:	Ma, Xueer, Zhuang, Xiangling, Ma, Guojie
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7688459/ https://www.ncbi.nlm.nih.gov/pubmed/33262733 http://dx.doi.org/10.3389/fpsyg.2020.593690

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