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Customer review or influencer endorsement: which one influences purchase intention more?
E-commerce has grown steadily since internet access became more available in the mid-1990s. Informativeness plays a key role in online shopping decisions. Potential customers usually collect useful information and do a comparison before considering the purchase. Electronic word-of-mouth (eWOM) is co...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7689415/ https://www.ncbi.nlm.nih.gov/pubmed/33294687 http://dx.doi.org/10.1016/j.heliyon.2020.e05543 |