Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market—Relevance for Sustainable Agriculture Business Development

The aim of this paper was to analyze the main factors that affect green consumers’ choice regarding the purchase of organic agriculture products. The data collected through a survey of 559 green consumers were analyzed using explanatory factor analysis, the Relative Importance Index, and logistic re...

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Detalles Bibliográficos
Autores principales: Melović, Boban, Cirović, Dragana, Backovic-Vulić, Tamara, Dudić, Branislav, Gubiniova, Katarina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7692371/
https://www.ncbi.nlm.nih.gov/pubmed/33120944
http://dx.doi.org/10.3390/foods9111552

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7692371/
https://www.ncbi.nlm.nih.gov/pubmed/33120944
http://dx.doi.org/10.3390/foods9111552

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