First steps to creating high impact theory in marketing

The business research ecosystem can be transformed by responsible research principles. This commentary offers concrete guidance for developing high impact theory; it provides a tool to assess research benefits and identify participating stakeholders. It also calls for improving doctoral training, co...

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Detalles Bibliográficos
Autor principal: Bolton, Ruth N.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2020
Materias:
Commentary
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7695586/
http://dx.doi.org/10.1007/s13162-020-00181-w
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author Bolton, Ruth N.
author_facet Bolton, Ruth N.
author_sort Bolton, Ruth N.
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description The business research ecosystem can be transformed by responsible research principles. This commentary offers concrete guidance for developing high impact theory; it provides a tool to assess research benefits and identify participating stakeholders. It also calls for improving doctoral training, countering risk aversion in research topic selection, re-aligning faculty incentives, and leveraging academic institutions.
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spelling pubmed-76955862020-12-01 First steps to creating high impact theory in marketing Bolton, Ruth N. AMS Rev Commentary The business research ecosystem can be transformed by responsible research principles. This commentary offers concrete guidance for developing high impact theory; it provides a tool to assess research benefits and identify participating stakeholders. It also calls for improving doctoral training, countering risk aversion in research topic selection, re-aligning faculty incentives, and leveraging academic institutions. Springer US 2020-11-28 2020 /pmc/articles/PMC7695586/ http://dx.doi.org/10.1007/s13162-020-00181-w Text en © Academy of Marketing Science 2020 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Commentary
Bolton, Ruth N.
First steps to creating high impact theory in marketing
title First steps to creating high impact theory in marketing
title_full First steps to creating high impact theory in marketing
title_fullStr First steps to creating high impact theory in marketing
title_full_unstemmed First steps to creating high impact theory in marketing
title_short First steps to creating high impact theory in marketing
title_sort first steps to creating high impact theory in marketing
topic Commentary
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7695586/
http://dx.doi.org/10.1007/s13162-020-00181-w
work_keys_str_mv AT boltonruthn firststepstocreatinghighimpacttheoryinmarketing

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