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Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior
The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop s...
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7699869/ https://www.ncbi.nlm.nih.gov/pubmed/33233798 http://dx.doi.org/10.3390/ijerph17228639 |
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author | Khandpur, Neha Zatz, Laura Y. Bleich, Sara N. Taillie, Lindsey Smith Orr, Jennifer A. Rimm, Eric B. Moran, Alyssa J. |
author_facet | Khandpur, Neha Zatz, Laura Y. Bleich, Sara N. Taillie, Lindsey Smith Orr, Jennifer A. Rimm, Eric B. Moran, Alyssa J. |
author_sort | Khandpur, Neha |
collection | PubMed |
description | The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer- and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments. |
format | Online Article Text |
id | pubmed-7699869 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-76998692020-11-29 Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior Khandpur, Neha Zatz, Laura Y. Bleich, Sara N. Taillie, Lindsey Smith Orr, Jennifer A. Rimm, Eric B. Moran, Alyssa J. Int J Environ Res Public Health Article The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer- and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments. MDPI 2020-11-20 2020-11 /pmc/articles/PMC7699869/ /pubmed/33233798 http://dx.doi.org/10.3390/ijerph17228639 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Khandpur, Neha Zatz, Laura Y. Bleich, Sara N. Taillie, Lindsey Smith Orr, Jennifer A. Rimm, Eric B. Moran, Alyssa J. Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior |
title | Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior |
title_full | Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior |
title_fullStr | Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior |
title_full_unstemmed | Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior |
title_short | Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior |
title_sort | supermarkets in cyberspace: a conceptual framework to capture the influence of online food retail environments on consumer behavior |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7699869/ https://www.ncbi.nlm.nih.gov/pubmed/33233798 http://dx.doi.org/10.3390/ijerph17228639 |
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