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Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior

The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop s...

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Detalles Bibliográficos
Autores principales: Khandpur, Neha, Zatz, Laura Y., Bleich, Sara N., Taillie, Lindsey Smith, Orr, Jennifer A., Rimm, Eric B., Moran, Alyssa J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7699869/
https://www.ncbi.nlm.nih.gov/pubmed/33233798
http://dx.doi.org/10.3390/ijerph17228639
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author Khandpur, Neha
Zatz, Laura Y.
Bleich, Sara N.
Taillie, Lindsey Smith
Orr, Jennifer A.
Rimm, Eric B.
Moran, Alyssa J.
author_facet Khandpur, Neha
Zatz, Laura Y.
Bleich, Sara N.
Taillie, Lindsey Smith
Orr, Jennifer A.
Rimm, Eric B.
Moran, Alyssa J.
author_sort Khandpur, Neha
collection PubMed
description The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer- and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments.
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spelling pubmed-76998692020-11-29 Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior Khandpur, Neha Zatz, Laura Y. Bleich, Sara N. Taillie, Lindsey Smith Orr, Jennifer A. Rimm, Eric B. Moran, Alyssa J. Int J Environ Res Public Health Article The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer- and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments. MDPI 2020-11-20 2020-11 /pmc/articles/PMC7699869/ /pubmed/33233798 http://dx.doi.org/10.3390/ijerph17228639 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Khandpur, Neha
Zatz, Laura Y.
Bleich, Sara N.
Taillie, Lindsey Smith
Orr, Jennifer A.
Rimm, Eric B.
Moran, Alyssa J.
Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior
title Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior
title_full Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior
title_fullStr Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior
title_full_unstemmed Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior
title_short Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior
title_sort supermarkets in cyberspace: a conceptual framework to capture the influence of online food retail environments on consumer behavior
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7699869/
https://www.ncbi.nlm.nih.gov/pubmed/33233798
http://dx.doi.org/10.3390/ijerph17228639
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