The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination

The Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to presen...

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Autores principales: Boccalini, Sara, Bonanni, Paolo, Chiesi, Fabrizio, Pisa, Giulia Di, Furlan, Federica, Giammarco, Barbara, Zanella, Beatrice, Mandò Tacconi, Francesco, Bechini, Angela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7712014/
https://www.ncbi.nlm.nih.gov/pubmed/33153005
http://dx.doi.org/10.3390/vaccines8040644
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author Boccalini, Sara
Bonanni, Paolo
Chiesi, Fabrizio
Pisa, Giulia Di
Furlan, Federica
Giammarco, Barbara
Zanella, Beatrice
Mandò Tacconi, Francesco
Bechini, Angela
author_facet Boccalini, Sara
Bonanni, Paolo
Chiesi, Fabrizio
Pisa, Giulia Di
Furlan, Federica
Giammarco, Barbara
Zanella, Beatrice
Mandò Tacconi, Francesco
Bechini, Angela
author_sort Boccalini, Sara
collection PubMed
description The Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to present the VaccinarSinToscana website framework and analyze the three-year activity of the website and the related social network account on Facebook in terms of dissemination and visibility. In the first three years since its launch, the VaccinarSinToscana portal has increased its visibility: the number of single users, visits and single web pages has grown exponentially. Our results also demonstrate how the Facebook account launch contributed enormously to the increase in the visibility of the website. The objective for the future of the VaccinarSinToscana portal is to grow further, in order to reach out to an even wider audience.
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spelling pubmed-77120142020-12-04 The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination Boccalini, Sara Bonanni, Paolo Chiesi, Fabrizio Pisa, Giulia Di Furlan, Federica Giammarco, Barbara Zanella, Beatrice Mandò Tacconi, Francesco Bechini, Angela Vaccines (Basel) Article The Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to present the VaccinarSinToscana website framework and analyze the three-year activity of the website and the related social network account on Facebook in terms of dissemination and visibility. In the first three years since its launch, the VaccinarSinToscana portal has increased its visibility: the number of single users, visits and single web pages has grown exponentially. Our results also demonstrate how the Facebook account launch contributed enormously to the increase in the visibility of the website. The objective for the future of the VaccinarSinToscana portal is to grow further, in order to reach out to an even wider audience. MDPI 2020-11-03 /pmc/articles/PMC7712014/ /pubmed/33153005 http://dx.doi.org/10.3390/vaccines8040644 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Boccalini, Sara
Bonanni, Paolo
Chiesi, Fabrizio
Pisa, Giulia Di
Furlan, Federica
Giammarco, Barbara
Zanella, Beatrice
Mandò Tacconi, Francesco
Bechini, Angela
The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination
title The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination
title_full The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination
title_fullStr The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination
title_full_unstemmed The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination
title_short The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination
title_sort experience of vaccinarsintoscana website and the role of new media in promoting vaccination
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7712014/
https://www.ncbi.nlm.nih.gov/pubmed/33153005
http://dx.doi.org/10.3390/vaccines8040644
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