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Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory

The application of game elements of gamification in online shopping is attracting interest from researchers and practitioners. However, it remains unclear how gamification affects and improves consumer purchase intention on online shopping platforms, which still leaves a gap in our knowledge. To nar...

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Detalles Bibliográficos
Autores principales:	Xu, Yan, Chen, Zhong, Peng, Michael Yao-Ping, Anser, Muhammad Khalid
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7719710/ https://www.ncbi.nlm.nih.gov/pubmed/33329236 http://dx.doi.org/10.3389/fpsyg.2020.581200

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