Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Moderating effect analysis

This study used the elaboration likelihood model as a theoretical basis to explore the effects of various persuasion strategies on consumer perception and attitude regarding the corporate image of sports organizations that engage in corporate social responsibility (CSR) activities. The moderating ef...

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Detalles Bibliográficos
Autores principales: Chen, Chen-Yueh, Lin, Yi-Hsiu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7721180/
https://www.ncbi.nlm.nih.gov/pubmed/33284839
http://dx.doi.org/10.1371/journal.pone.0243579

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7721180/
https://www.ncbi.nlm.nih.gov/pubmed/33284839
http://dx.doi.org/10.1371/journal.pone.0243579

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