Cargando…
Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Moderating effect analysis
This study used the elaboration likelihood model as a theoretical basis to explore the effects of various persuasion strategies on consumer perception and attitude regarding the corporate image of sports organizations that engage in corporate social responsibility (CSR) activities. The moderating ef...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7721180/ https://www.ncbi.nlm.nih.gov/pubmed/33284839 http://dx.doi.org/10.1371/journal.pone.0243579 |