Towards a neural model of creative evaluation in advertising: an electrophysiological study

Although it is increasingly recognized that evaluation is a key phase for a two-fold creativity model, the neural model is not yet well understood. To this end, we constructed a theoretical model of creative evaluation and supported it with neural evidence through event-related potentials (ERPs) tec...

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Detalles Bibliográficos
Autores principales: Zhou, Shujin, Luo, Junlong, Yu, Tingting, Li, Dan, Yin, Yue, Tang, Xiaochen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7738497/
https://www.ncbi.nlm.nih.gov/pubmed/33319861
http://dx.doi.org/10.1038/s41598-020-79044-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7738497/
https://www.ncbi.nlm.nih.gov/pubmed/33319861
http://dx.doi.org/10.1038/s41598-020-79044-0

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