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A Dash of Virtual Milk: Altering Product Color in Virtual Reality Influences Flavor Perception of Cold-Brew Coffee

It is well known that the appearance of food, particularly its color, can influence flavor perception and identification. However, food studies involving the manipulation of product color face inevitable limitations, from extrinsic flavors introduced by food coloring to the cost in development time...

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Detalles Bibliográficos
Autores principales: Wang, Qian Janice, Meyer, Rachel, Waters, Stuart, Zendle, David
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7744678/
https://www.ncbi.nlm.nih.gov/pubmed/33343466
http://dx.doi.org/10.3389/fpsyg.2020.595788

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