Cargando…
Motion fluency effects on object preference is limited to learned context
Recently, Flavell et al. (2019) demonstrated that an object’s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluentl...
Autores principales: | , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2020
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7746161/ https://www.ncbi.nlm.nih.gov/pubmed/33332442 http://dx.doi.org/10.1371/journal.pone.0244110 |
_version_ | 1783624738080292864 |
---|---|
author | Flavell, Jonathan Charles McKean, Bryony |
author_facet | Flavell, Jonathan Charles McKean, Bryony |
author_sort | Flavell, Jonathan Charles |
collection | PubMed |
description | Recently, Flavell et al. (2019) demonstrated that an object’s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluently associated objects when ratings followed a moving presentation but not a stationary presentation. In the presented experiment, we tested the possibility that this apparent failure of associative learning / evaluative conditioning was due to stimulus choice. To do so we replicate part of the original work but change the ‘naturally stationary’ household object stimuli with winged insects which move in a similar way to the original motions. Though these more ecologically valid stimuli should have facilitated object to motion associations, we again found that preference effects were only apparent following moving presentations. These results confirm the potential of motion fluency for ‘in the moment’ preference change, and they demonstrate a critical boundary condition that should be considered when attempting to generalise fluency effects across contexts such as in advertising or behavioural interventions. |
format | Online Article Text |
id | pubmed-7746161 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-77461612020-12-31 Motion fluency effects on object preference is limited to learned context Flavell, Jonathan Charles McKean, Bryony PLoS One Research Article Recently, Flavell et al. (2019) demonstrated that an object’s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluently associated objects when ratings followed a moving presentation but not a stationary presentation. In the presented experiment, we tested the possibility that this apparent failure of associative learning / evaluative conditioning was due to stimulus choice. To do so we replicate part of the original work but change the ‘naturally stationary’ household object stimuli with winged insects which move in a similar way to the original motions. Though these more ecologically valid stimuli should have facilitated object to motion associations, we again found that preference effects were only apparent following moving presentations. These results confirm the potential of motion fluency for ‘in the moment’ preference change, and they demonstrate a critical boundary condition that should be considered when attempting to generalise fluency effects across contexts such as in advertising or behavioural interventions. Public Library of Science 2020-12-17 /pmc/articles/PMC7746161/ /pubmed/33332442 http://dx.doi.org/10.1371/journal.pone.0244110 Text en © 2020 Flavell, McKean http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Flavell, Jonathan Charles McKean, Bryony Motion fluency effects on object preference is limited to learned context |
title | Motion fluency effects on object preference is limited to learned context |
title_full | Motion fluency effects on object preference is limited to learned context |
title_fullStr | Motion fluency effects on object preference is limited to learned context |
title_full_unstemmed | Motion fluency effects on object preference is limited to learned context |
title_short | Motion fluency effects on object preference is limited to learned context |
title_sort | motion fluency effects on object preference is limited to learned context |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7746161/ https://www.ncbi.nlm.nih.gov/pubmed/33332442 http://dx.doi.org/10.1371/journal.pone.0244110 |
work_keys_str_mv | AT flavelljonathancharles motionfluencyeffectsonobjectpreferenceislimitedtolearnedcontext AT mckeanbryony motionfluencyeffectsonobjectpreferenceislimitedtolearnedcontext |