Cargando…

Motion fluency effects on object preference is limited to learned context

Recently, Flavell et al. (2019) demonstrated that an object’s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluentl...

Descripción completa

Detalles Bibliográficos
Autores principales: Flavell, Jonathan Charles, McKean, Bryony
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7746161/
https://www.ncbi.nlm.nih.gov/pubmed/33332442
http://dx.doi.org/10.1371/journal.pone.0244110
_version_ 1783624738080292864
author Flavell, Jonathan Charles
McKean, Bryony
author_facet Flavell, Jonathan Charles
McKean, Bryony
author_sort Flavell, Jonathan Charles
collection PubMed
description Recently, Flavell et al. (2019) demonstrated that an object’s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluently associated objects when ratings followed a moving presentation but not a stationary presentation. In the presented experiment, we tested the possibility that this apparent failure of associative learning / evaluative conditioning was due to stimulus choice. To do so we replicate part of the original work but change the ‘naturally stationary’ household object stimuli with winged insects which move in a similar way to the original motions. Though these more ecologically valid stimuli should have facilitated object to motion associations, we again found that preference effects were only apparent following moving presentations. These results confirm the potential of motion fluency for ‘in the moment’ preference change, and they demonstrate a critical boundary condition that should be considered when attempting to generalise fluency effects across contexts such as in advertising or behavioural interventions.
format Online
Article
Text
id pubmed-7746161
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher Public Library of Science
record_format MEDLINE/PubMed
spelling pubmed-77461612020-12-31 Motion fluency effects on object preference is limited to learned context Flavell, Jonathan Charles McKean, Bryony PLoS One Research Article Recently, Flavell et al. (2019) demonstrated that an object’s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluently associated objects when ratings followed a moving presentation but not a stationary presentation. In the presented experiment, we tested the possibility that this apparent failure of associative learning / evaluative conditioning was due to stimulus choice. To do so we replicate part of the original work but change the ‘naturally stationary’ household object stimuli with winged insects which move in a similar way to the original motions. Though these more ecologically valid stimuli should have facilitated object to motion associations, we again found that preference effects were only apparent following moving presentations. These results confirm the potential of motion fluency for ‘in the moment’ preference change, and they demonstrate a critical boundary condition that should be considered when attempting to generalise fluency effects across contexts such as in advertising or behavioural interventions. Public Library of Science 2020-12-17 /pmc/articles/PMC7746161/ /pubmed/33332442 http://dx.doi.org/10.1371/journal.pone.0244110 Text en © 2020 Flavell, McKean http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Flavell, Jonathan Charles
McKean, Bryony
Motion fluency effects on object preference is limited to learned context
title Motion fluency effects on object preference is limited to learned context
title_full Motion fluency effects on object preference is limited to learned context
title_fullStr Motion fluency effects on object preference is limited to learned context
title_full_unstemmed Motion fluency effects on object preference is limited to learned context
title_short Motion fluency effects on object preference is limited to learned context
title_sort motion fluency effects on object preference is limited to learned context
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7746161/
https://www.ncbi.nlm.nih.gov/pubmed/33332442
http://dx.doi.org/10.1371/journal.pone.0244110
work_keys_str_mv AT flavelljonathancharles motionfluencyeffectsonobjectpreferenceislimitedtolearnedcontext
AT mckeanbryony motionfluencyeffectsonobjectpreferenceislimitedtolearnedcontext