Public Response to a Social Media Tobacco Prevention Campaign: Content Analysis

BACKGROUND: Prior research suggests that social media–based public health campaigns are often targeted by countercampaigns. OBJECTIVE: Using reactance theory as the theoretical framework, this research characterizes the nature of public response to tobacco prevention messages disseminated via a soci...

Descripción completa

Detalles Bibliográficos
Autores principales: Majmundar, Anuja, Le, NamQuyen, Moran, Meghan Bridgid, Unger, Jennifer B, Reuter, Katja
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7752523/
https://www.ncbi.nlm.nih.gov/pubmed/33284120
http://dx.doi.org/10.2196/20649

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7752523/
https://www.ncbi.nlm.nih.gov/pubmed/33284120
http://dx.doi.org/10.2196/20649

Ejemplares similares