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Public Response to a Social Media Tobacco Prevention Campaign: Content Analysis
BACKGROUND: Prior research suggests that social media–based public health campaigns are often targeted by countercampaigns. OBJECTIVE: Using reactance theory as the theoretical framework, this research characterizes the nature of public response to tobacco prevention messages disseminated via a soci...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
JMIR Publications
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7752523/ https://www.ncbi.nlm.nih.gov/pubmed/33284120 http://dx.doi.org/10.2196/20649 |