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Signs and customer behaviors at vape shops: Multivariate multilevel model analysis

INTRODUCTION: This study examined vape shop customers’ behaviors in relation to shop display practices. We hypothesized that display of signs conveying supportive attitude toward vaping at vape shops would be positively associated with customer purchasing and in-shop vaping behaviors. METHODS: We re...

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Autores principales: Huh, Jimi, Meza, Leah, Galstyan, Ellen, Galimov, Artur, Yu, Sheila, Unger, Jennifer B., Baezconde-Garbanati, Lourdes, Sussman, Steve
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7752655/
https://www.ncbi.nlm.nih.gov/pubmed/33364308
http://dx.doi.org/10.1016/j.abrep.2020.100299
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author Huh, Jimi
Meza, Leah
Galstyan, Ellen
Galimov, Artur
Yu, Sheila
Unger, Jennifer B.
Baezconde-Garbanati, Lourdes
Sussman, Steve
author_facet Huh, Jimi
Meza, Leah
Galstyan, Ellen
Galimov, Artur
Yu, Sheila
Unger, Jennifer B.
Baezconde-Garbanati, Lourdes
Sussman, Steve
author_sort Huh, Jimi
collection PubMed
description INTRODUCTION: This study examined vape shop customers’ behaviors in relation to shop display practices. We hypothesized that display of signs conveying supportive attitude toward vaping at vape shops would be positively associated with customer purchasing and in-shop vaping behaviors. METHODS: We recruited vape shops throughout Southern California (N = 122). Trained teams of data collectors visited each of the consented vape shops, observed customers’ characteristics and behaviors (N = 254) and coded items in the shops that were visible and on display. We conducted a multivariate multilevel analysis to account for the data structure where customers were nested within vape shops. RESULTS: Male customers were more likely to purchase e-liquid at the shop than female customers (p < .001). There were no sex differences vaping at the shop (p = .353). We observed more customers vaping at shops with e-cigarette safety displays (p = .024) and more customers purchasing e-liquid at shops with quit smoking signage (p = .004). Point-of-sale displays were not associated with either customer vaping or purchasing behaviors observed at the shop. Displays of state-regulated and nonregulated (i.e., tobacco industry) age-of-sale compliance signs, Ask4ID and WeCard, were not significantly associated with customer vaping or purchase behaviors. CONCLUSION: Certain display signs present at vape shops might communicate to customers that engaging in certain behaviors (e.g., vaping inside the shops) may be safe or acceptable.
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spelling pubmed-77526552020-12-23 Signs and customer behaviors at vape shops: Multivariate multilevel model analysis Huh, Jimi Meza, Leah Galstyan, Ellen Galimov, Artur Yu, Sheila Unger, Jennifer B. Baezconde-Garbanati, Lourdes Sussman, Steve Addict Behav Rep Research paper INTRODUCTION: This study examined vape shop customers’ behaviors in relation to shop display practices. We hypothesized that display of signs conveying supportive attitude toward vaping at vape shops would be positively associated with customer purchasing and in-shop vaping behaviors. METHODS: We recruited vape shops throughout Southern California (N = 122). Trained teams of data collectors visited each of the consented vape shops, observed customers’ characteristics and behaviors (N = 254) and coded items in the shops that were visible and on display. We conducted a multivariate multilevel analysis to account for the data structure where customers were nested within vape shops. RESULTS: Male customers were more likely to purchase e-liquid at the shop than female customers (p < .001). There were no sex differences vaping at the shop (p = .353). We observed more customers vaping at shops with e-cigarette safety displays (p = .024) and more customers purchasing e-liquid at shops with quit smoking signage (p = .004). Point-of-sale displays were not associated with either customer vaping or purchasing behaviors observed at the shop. Displays of state-regulated and nonregulated (i.e., tobacco industry) age-of-sale compliance signs, Ask4ID and WeCard, were not significantly associated with customer vaping or purchase behaviors. CONCLUSION: Certain display signs present at vape shops might communicate to customers that engaging in certain behaviors (e.g., vaping inside the shops) may be safe or acceptable. Elsevier 2020-09-04 /pmc/articles/PMC7752655/ /pubmed/33364308 http://dx.doi.org/10.1016/j.abrep.2020.100299 Text en © 2020 The Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Research paper
Huh, Jimi
Meza, Leah
Galstyan, Ellen
Galimov, Artur
Yu, Sheila
Unger, Jennifer B.
Baezconde-Garbanati, Lourdes
Sussman, Steve
Signs and customer behaviors at vape shops: Multivariate multilevel model analysis
title Signs and customer behaviors at vape shops: Multivariate multilevel model analysis
title_full Signs and customer behaviors at vape shops: Multivariate multilevel model analysis
title_fullStr Signs and customer behaviors at vape shops: Multivariate multilevel model analysis
title_full_unstemmed Signs and customer behaviors at vape shops: Multivariate multilevel model analysis
title_short Signs and customer behaviors at vape shops: Multivariate multilevel model analysis
title_sort signs and customer behaviors at vape shops: multivariate multilevel model analysis
topic Research paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7752655/
https://www.ncbi.nlm.nih.gov/pubmed/33364308
http://dx.doi.org/10.1016/j.abrep.2020.100299
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