Cargando…
The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic
Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the in...
Autores principales: | , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2020
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7758319/ https://www.ncbi.nlm.nih.gov/pubmed/33363100 http://dx.doi.org/10.3389/fpubh.2020.619263 |
_version_ | 1783626916246323200 |
---|---|
author | Limei, Chen Wei, Liu |
author_facet | Limei, Chen Wei, Liu |
author_sort | Limei, Chen |
collection | PubMed |
description | Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the influence of reviewers' creditworthiness on consumer purchase intentions in the edge path through a mediated moderation model. Investigate the mediating role of conformity behavior can influence the reviewers' creditworthiness on purchase. Thus, it examines the moderating effect of consumer involvement. The results show that the degree of consumer involvement moderates the relationship between reviewers' creditworthiness, and the purchase intention is achieved through the mediation of conformity behavior. The higher the degree of consumer involvement, the less impact the reviewers' creditworthiness has on conformity behavior, and the weaker the positive effects of its purchase intention are found. Implications for the coronavirus disease 2019 (COVID-19) era are also discussed. |
format | Online Article Text |
id | pubmed-7758319 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-77583192020-12-25 The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic Limei, Chen Wei, Liu Front Public Health Public Health Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the influence of reviewers' creditworthiness on consumer purchase intentions in the edge path through a mediated moderation model. Investigate the mediating role of conformity behavior can influence the reviewers' creditworthiness on purchase. Thus, it examines the moderating effect of consumer involvement. The results show that the degree of consumer involvement moderates the relationship between reviewers' creditworthiness, and the purchase intention is achieved through the mediation of conformity behavior. The higher the degree of consumer involvement, the less impact the reviewers' creditworthiness has on conformity behavior, and the weaker the positive effects of its purchase intention are found. Implications for the coronavirus disease 2019 (COVID-19) era are also discussed. Frontiers Media S.A. 2020-12-10 /pmc/articles/PMC7758319/ /pubmed/33363100 http://dx.doi.org/10.3389/fpubh.2020.619263 Text en Copyright © 2020 Limei and Wei. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Public Health Limei, Chen Wei, Liu The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic |
title | The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic |
title_full | The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic |
title_fullStr | The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic |
title_full_unstemmed | The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic |
title_short | The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic |
title_sort | impact of reviewers' creditworthiness on consumers' purchase intention in edge path: implications for the coronavirus disease 2019 pandemic |
topic | Public Health |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7758319/ https://www.ncbi.nlm.nih.gov/pubmed/33363100 http://dx.doi.org/10.3389/fpubh.2020.619263 |
work_keys_str_mv | AT limeichen theimpactofreviewerscreditworthinessonconsumerspurchaseintentioninedgepathimplicationsforthecoronavirusdisease2019pandemic AT weiliu theimpactofreviewerscreditworthinessonconsumerspurchaseintentioninedgepathimplicationsforthecoronavirusdisease2019pandemic AT limeichen impactofreviewerscreditworthinessonconsumerspurchaseintentioninedgepathimplicationsforthecoronavirusdisease2019pandemic AT weiliu impactofreviewerscreditworthinessonconsumerspurchaseintentioninedgepathimplicationsforthecoronavirusdisease2019pandemic |