Digitalization in banking sector: the role of intrinsic motivation

The focus of this work is to test the roles of intrinsic motivation for Bank Kalsel employees regarding the use of applications and websites for task completion and performance evaluation through the TAM approach. A total of 375 staffs throughout Bank Kalsel branch offices were used as respondents in this study. Data obtained from this study were examined using the Structural Equation Modelling (SEM) by LISREL 8.8 software. The results show that intrinsic motivation, perceived ease of use, and perceived usefulness are proven to have a direct effect on the intention to use the web and applications available in the process of digitalization at Bank Kalsel. In addition, the indirect impact of the proposed model is also studied, the findings are perceived ease of use and perceived usefulness found to completely mediate the relationship.