The Effects of Time Framing on Compliance to Hypothetical Social-Distancing Policies Related to COVID-19

The current study analyzed the effects of two frames for durations of time—calendar unit and calendar date—on measures of compliance to hypothetical social-distancing policies related to the COVID-19 pandemic. Participants reported the extent to which they would comply with hypothetical social-distancing policies lasting different durations of time. Durations of time were framed as calendar units (e.g., days, weeks, months, years) and calendar dates (i.e., specific dates the policies would extent to). Levels of compliance across durations of time were used to calculate the area under the curve (AuC) for each condition. Social-distancing policies framed in calendar dates yielded significantly greater AuC values compared to social-distancing policies framed in calendar units. Participants’ self-reported political affiliation yielded a significant main effect: Conservative participants’ AuC values were significantly lower than liberal participants’ AuC values. The framing of the duration of time was a significant variable in controlling rates of compliance to hypothetical social-distancing policies.