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Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement

Online shopping for customized garments has become the fastest-growing field of the Chinese eBusiness market. Most consumers not only limit themselves to buying standardized garments but also want to buy garments customized to their preferences. This phenomenon has pushed the fashion textile and app...

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Detalles Bibliográficos
Autores principales:	Li, Zhenfang, Yuan, Jia, Du, Bisheng, Hu, Junhao, Yuan, Wenwen, Palladini, Lorenzo, Yu, Bing, Zhou, Yan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7779488/ https://www.ncbi.nlm.nih.gov/pubmed/33408664 http://dx.doi.org/10.3389/fpsyg.2020.588512

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