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Is EEG Suitable for Marketing Research? A Systematic Review

Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior. Electroencephalography (EEG) is one of the most frequently applied neuroscientific techniques for marketing studies...

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Detalles Bibliográficos
Autores principales:	Bazzani, Andrea, Ravaioli, Silvio, Trieste, Leopoldo, Faraguna, Ugo, Turchetti, Giuseppe
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7779633/ https://www.ncbi.nlm.nih.gov/pubmed/33408608 http://dx.doi.org/10.3389/fnins.2020.594566

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