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Dreaming About Travel: A Pinterest Netnography

Ongoing travel information search remains under-examined in general, and specifically in terms of social media use. Understanding how visual social media platforms inspire travel dreams is increasingly pertinent as visual contents gain in importance. This is especially relevant when travel is restri...

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Detalles Bibliográficos
Autor principal: Gretzel, Ulrike
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7798067/
http://dx.doi.org/10.1007/978-3-030-65785-7_23
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author Gretzel, Ulrike
author_facet Gretzel, Ulrike
author_sort Gretzel, Ulrike
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description Ongoing travel information search remains under-examined in general, and specifically in terms of social media use. Understanding how visual social media platforms inspire travel dreams is increasingly pertinent as visual contents gain in importance. This is especially relevant when travel is restricted, such as during the COVID-19 pandemic. Pinterest seems to be ideally suited for supporting ongoing search but has been rarely used as a data source in e-tourism research. This paper uses a netnographic approach to explore travel-related Pinterest data. From a methodological perspective, it finds that the platform is suitable for informing ongoing travel information search research but points to potential methodological challenges. As a theoretical contribution, it highlights the popularity of capturing travel dreams through Pinterest boards and illustrates the affective labor users put into their collections of travel dreams. The paper concludes with implications for tourism marketing and recommender system design.
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spelling pubmed-77980672021-01-11 Dreaming About Travel: A Pinterest Netnography Gretzel, Ulrike Information and Communication Technologies in Tourism 2021 Article Ongoing travel information search remains under-examined in general, and specifically in terms of social media use. Understanding how visual social media platforms inspire travel dreams is increasingly pertinent as visual contents gain in importance. This is especially relevant when travel is restricted, such as during the COVID-19 pandemic. Pinterest seems to be ideally suited for supporting ongoing search but has been rarely used as a data source in e-tourism research. This paper uses a netnographic approach to explore travel-related Pinterest data. From a methodological perspective, it finds that the platform is suitable for informing ongoing travel information search research but points to potential methodological challenges. As a theoretical contribution, it highlights the popularity of capturing travel dreams through Pinterest boards and illustrates the affective labor users put into their collections of travel dreams. The paper concludes with implications for tourism marketing and recommender system design. 2020-11-28 /pmc/articles/PMC7798067/ http://dx.doi.org/10.1007/978-3-030-65785-7_23 Text en © The Author(s) 2021 Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this chapter are included in the chapter's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.
spellingShingle Article
Gretzel, Ulrike
Dreaming About Travel: A Pinterest Netnography
title Dreaming About Travel: A Pinterest Netnography
title_full Dreaming About Travel: A Pinterest Netnography
title_fullStr Dreaming About Travel: A Pinterest Netnography
title_full_unstemmed Dreaming About Travel: A Pinterest Netnography
title_short Dreaming About Travel: A Pinterest Netnography
title_sort dreaming about travel: a pinterest netnography
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7798067/
http://dx.doi.org/10.1007/978-3-030-65785-7_23
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