Destination Management in Times of Crisis - Potentials of Open Innovation Approach in the Context of COVID-19?

The COVID-19 pandemic has led the tourist industry to a standstill. It also creates the potential to change both the global tourism industry and the context in which innovation management takes place in the medium to long term. The web-based open innovation approach provides one of the possibilities to uncover technical opportunities in the context of rapidly changing environment. This article takes a qualitative approach to explore the benefits of open innovation approach for destination management organizations (DMOs). The analysis of 15 semi-structured interviews reveals nine specific benefits that arise from the three types of open innovation. The findings deepen an understanding of the potential that the open innovation approach offers for DMOs. The study further creates a background to collaborative tourist recovery COVID-19 pandemic through smart destination ecosystems.