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E-business adoption costs and strategies for retail micro businesses

E-business benefit both large and small businesses. However, the aggregate cost of successful online trading, including initial and recurring costs, continues to pose a great challenge to micro-enterprises. For these willing businesses, the result is a mere web presence and for some, the thought of...

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Detalles Bibliográficos
Autor principal: Mkansi, Marcia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7814262/
http://dx.doi.org/10.1007/s10660-020-09448-7

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