Decoding Three Different Preference Levels of Consumers Using Convolutional Neural Network: A Functional Near-Infrared Spectroscopy Study

This study decodes consumers' preference levels using a convolutional neural network (CNN) in neuromarketing. The classification accuracy in neuromarketing is a critical factor in evaluating the intentions of the consumers. Functional near-infrared spectroscopy (fNIRS) is utilized as a neuroima...

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Detalles Bibliográficos
Autores principales: Qing, Kunqiang, Huang, Ruisen, Hong, Keum-Shik
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Human Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7815930/
https://www.ncbi.nlm.nih.gov/pubmed/33488372
http://dx.doi.org/10.3389/fnhum.2020.597864

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