Lifelog Data-Based Prediction Model of Digital Health Care App Customer Churn: Retrospective Observational Study

BACKGROUND: Customer churn is the rate at which customers stop doing business with an entity. In the field of digital health care, user churn prediction is important not only in terms of company revenue but also for improving the health of users. Churn prediction has been previously studied, but mos...

Descripción completa

Detalles Bibliográficos
Autores principales: Kwon, Hongwook, Kim, Ho Heon, An, Jaeil, Lee, Jae-Ho, Park, Yu Rang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2021
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7817354/
https://www.ncbi.nlm.nih.gov/pubmed/33404511
http://dx.doi.org/10.2196/22184

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7817354/
https://www.ncbi.nlm.nih.gov/pubmed/33404511
http://dx.doi.org/10.2196/22184

Ejemplares similares