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Lifelog Data-Based Prediction Model of Digital Health Care App Customer Churn: Retrospective Observational Study
BACKGROUND: Customer churn is the rate at which customers stop doing business with an entity. In the field of digital health care, user churn prediction is important not only in terms of company revenue but also for improving the health of users. Churn prediction has been previously studied, but mos...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7817354/ https://www.ncbi.nlm.nih.gov/pubmed/33404511 http://dx.doi.org/10.2196/22184 |