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Source memory for advertisements: The role of advertising message credibility
Advertising is seen as an untrustworthy source because of the perceived self-interest of the advertisers in presenting product information in a biased or misleading way. Regulations require advertising messages in print and online media to be labeled as advertisements to allow recipients to take sou...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7819929/ https://www.ncbi.nlm.nih.gov/pubmed/32737705 http://dx.doi.org/10.3758/s13421-020-01075-9 |