The Effect of Name and Narrative Voice in Online Adoption Profiles on the Length of Stay of Sheltered Cats in the UK

SIMPLE SUMMARY: A fundamental aim of shelters, pounds and other rescue facilities is to minimise the length of stay (LOS) of animals prior to rehoming, since a prolonged LOS in a shelter environment can be detrimental to behaviour, health and welfare and have a financial impact on the shelter. Previous research reveals that LOS is impacted by different factors relating to adopter preferences, to the animal (e.g., age, sex, breed, and colour), and to the shelter environment (e.g., cage placement, cage design and the provision of enrichment). This paper aimed to assess the impact of two immutable “static” factors (age and sex), and two easily changeable “dynamic” factors (cats’ names and whether the adoption description was written in the first or third person), on the LOS of cats rehomed from three charity shelters in the UK. The results demonstrated that age and sex both impacted LOS, with young cats and male cats rehomed fastest. The category of name did not affect LOS, but cats with a description written in the third person were rehomed quicker. This finding is important to shelters as it identifies a simple, no cost intervention that might save money and improve cat welfare by reducing LOS. ABSTRACT: A prolonged length of stay (LOS) in a rehoming shelter can be detrimental to cat behaviour, health and welfare. Research shows LOS is impacted by animal signalment, behaviour and personality, whether or not previously owned or a stray, and considerations such as cage placement, cage design and the provision of enrichment. A retrospective study was undertaken at a charity organisation that rehomes surrendered and stray cats from three UK shelters. Records from 2011 to 2015, relating to 4460 rehomed cats aged between 1.0 year and 20.1 years old, were analysed to investigate factors that might affect LOS. Univariate and multivariate analysis determined the effects of name, adoption description (first person vs. third person), age and sex on LOS. The final multivariate model demonstrated that age, sex and adoption description, but not name, had a significant effect on LOS. Younger cats, male cats and cats with adoption profiles written in the third person had a significantly shorter mean LOS. Survival curves conducted using a log-rank test and time-to-event analysis, using the dates of relinquishment and rehoming, revealed that cats with a third person description had a shorter LOS. Shelters should consider writing adoption descriptions in the third person to minimise LOS.