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The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs

BACKGROUND: European countries face fiscal pressure regarding the long-term sustainability of their healthcare system due to increasing levels of public health expenditures and mounting demographic pressures. The promotion of generic drugs is considered to be an efficient means to tackle these chall...

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Detalles Bibliográficos
Autores principales:	Aufegger, Lisa, Yanar, Celine, Darzi, Ara, Bicknell, Colin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2021
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7831199/ https://www.ncbi.nlm.nih.gov/pubmed/33487179 http://dx.doi.org/10.1186/s40545-020-00293-5

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