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An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators

Plastic waste management has become a serious environmental and health concern owing to large amounts of plastic deposits globally. Recently, innovative and sustainable solutions have been introduced (e.g., bio-nanomaterial plastics) to overcome the growing environmental threats. Hence, green market...

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Detalles Bibliográficos
Autores principales:	Raza, Syed Hassan, Zaman, Umer, Iftikhar, Moneeba, Shafique, Owais
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7832387/ https://www.ncbi.nlm.nih.gov/pubmed/33477726 http://dx.doi.org/10.3390/ijerph18020791

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