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Recognition of Consumer Preference by Analysis and Classification EEG Signals
Neuromarketing has gained attention to bridge the gap between conventional marketing studies and electroencephalography (EEG)-based brain-computer interface (BCI) research. It determines what customers actually want through preference prediction. The performance of EEG-based preference detection sys...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7838383/ https://www.ncbi.nlm.nih.gov/pubmed/33519402 http://dx.doi.org/10.3389/fnhum.2020.604639 |